Oktoberfest

at August Schell Brewing Co

Starts: Sat, Oct 10, 2026, 10:30 AM

Ends: Sat, Oct 10, 2026, 5:00 PM

Oktoberfest is hosted by August Schell Brewing Co in New Ulm, Minnesota. Use this page to confirm the date, time, and what to expect before heading out.

Join us at Schell’s for our Oktoberfest on Saturday, Oct. 10th, 2026! Enjoy live music, entertaining games, delicious food from food trucks, family-friendly activities including free admission for kids under 12, and our award-winning limited-edition Oktoberfest Lager beer brewed to celebrate the fall harvest. The event runs from 10:30am until 5:00pm at Schell’s Brewery in New Ulm, MN.

The event runs at the brewery's taproom: Schells Park/1860 Schell Rd, New Ulm, Minnesota. RSVPs and walk-ups vary by event — check directly with the brewery for capacity, ticketing, or food/drink purchase requirements.

Looking for more from August Schell Brewing Co? See the brewery profile for their full beer lineup, upcoming events, and contact details.