Brewery Profile

August Schell Brewing Co

In New Ulm’s beer scene, this is the historical anchor rather than a newer neighborhood taproom built around a rotating experimental list. A visitor arriving at the brewery encounters a large regional producer with roots going back to 1860, still tied to its original estate grounds and historic brewing facilities. Its identity is closely linked to the city’s Bavarian heritage and to traditional brewing, especially German-style lagers. The scale is also part of the story: August Schell Brewing Co. is one of Minnesota’s largest regional breweries, with distribution across the Upper Midwest, so many visitors will have seen its beer before they reach New Ulm.

Travelers in this part of Minnesota often look for places that connect beer to regional history, immigrant traditions, and long-running local brands. A stop here fits that pattern because the brewery is not only known for Schell’s core beers and seasonal offerings, but also for the Grain Belt line, which it acquired in 2002. The appeal is less about chasing one rare release and more about seeing how a 19th-century brewery has continued operating through changing tastes, modernization, and major economic shifts, including Prohibition. For visitors interested in German lagers and regional specialty beers, it provides a direct look at one of the Upper Midwest’s enduring brewing institutions.

Practical planning should focus on the historic site as much as the beer. The grounds include a historic mansion, extensive gardens, and a museum that explains the company’s long operating history. Because specific daily beer availability, tour schedules, and visitor access can change, the brewery is the place to confirm current hours, what is being poured, and which parts of the property are open during a given visit. It is also worth allowing time to walk the grounds if they are accessible, since the setting is a major part of the experience and helps distinguish the visit from a standard brewery stop.

August Schell Brewing Co. operates as the second-oldest continuously running brewery in the United States, established in 1860 in New Ulm, Minnesota. The brewery maintains a significant production scale, focusing primarily on traditional German lagers and regional specialty beers, reflecting its deep Bavarian heritage. While the operation has modernized over 160 years, it continues to utilize the original Schell's estate grounds and historic brewing facilities. Their portfolio includes the core Schell's brands, seasonal offerings, and the Grain Belt line of beers, which they acquired in 2002. Distribution spans across the Upper Midwest, making it one of the largest regional breweries in Minnesota. The site features a historic mansion, extensive gardens, and a museum detailing the company's long history of operation through various periods of economic change and Prohibition.

Website available

Schells Park/1860 Schell Rd, New Ulm, Minnesota, 56073

Phone: 5073545528

Website: http://www.schellsbrewery.com

Popular Beers

A quick look at notable pours currently tied to August Schell Brewing Co.

Beer Styles at August Schell Brewing Co

August Schell Brewing Co brews across a range of styles. The current lineup includes Bock, Hazy IPA, Lager, Winter Lager, Munich Dunkel, American Dark Lager, Seasonal, and Porter. Specific pours rotate over time — check the taproom board on the day of your visit for what is currently available on tap.

Upcoming Events

Upcoming public events currently attached to this brewery.

  • BINGO at the Bierhalle

    Sep 15, 2026

    Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a ja…

  • Brushes & Brews with Noah

    Sep 16, 2026

    Sip your favorite brew while you paint and have a blast at Brushes & Brews! Whether you're a painting pro or just want to have some fun, this event's for you. Bring your pals, sip…

  • Thursday Night Happy Hour

    Sep 17, 2026

    Join us in the Bierhalle every Thursday from 4-8PM for extended hours and rotating weekly specials. The 4-week rotation includes $2 OFF all pints, giveaway day with prizes under g…

  • Oktoberfest

    Oct 10, 2026

    Join us at Schell’s for our Oktoberfest on Saturday, Oct. 10th, 2026! Enjoy live music, entertaining games, delicious food from food trucks, family-friendly activities including f…

  • Schell’s Oktoberfest 2026

    Oct 10, 2026

    Join us at Schell’s for our Oktoberfest! A day of fun, food, and festivities with live music, entertaining games, delicious food trucks, and a family-friendly atmosphere. Taste ou…

  • BINGO at the Bierhalle

    Oct 14, 2026

    Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a ja…

  • BINGO at the Bierhalle

    Nov 11, 2026

    Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a ja…

  • BINGO at the Bierhalle

    Dec 9, 2026

    Join us at the Schell’s Bierhalle for an exciting night of BINGO, where you can sip on your favorite brews, test your luck, and support the New Ulm Baseball Association! With a ja…

  • Bock Fest 2027

    Mar 6, 2027

    Celebrate the changing seasons with Schell’s beer, brats, live music, and the cozy warmth of a crackling fire at Schell’s Brewery. Enjoy traditional Bock Fest activities such as b…

Frequently Asked Questions

Where is August Schell Brewing Co located?
August Schell Brewing Co is located at Schells Park/1860 Schell Rd, New Ulm, Minnesota, 56073. Use the map and directions on this page to plan your visit.
What are August Schell Brewing Co's hours?
Taproom hours are not posted to Beer.Social. Call 5073545528 to confirm before visiting.
How can I learn more about August Schell Brewing Co?
Visit http://www.schellsbrewery.com for the brewery's own information about beers, events, and operations. Beer.Social aggregates public data and visitor-facing details to help with planning a stop.