Brewery Profile

Valkyrie Brewing

In a small community such as Dallas, the local beer scene has been defined less by density than by history, and this brewery is central to that story. Established in 1994 as Viking Brewing Company, it reflected founders Randy and Ann Lee’s Scandinavian heritage before later becoming known as Valkyrie Brewing. The business is recognized as the first microbrewery in Western Wisconsin, giving it a place in the region’s craft beer timeline that predates many newer taproom-centered breweries. A visitor coming in should expect the main point of interest to be the brewery’s long-running identity and local significance, rather than a large urban beer-hall atmosphere or a cluster of nearby breweries.

Travelers moving through this part of Wisconsin often seek out small-town beer stops that connect a place to its people and stories. Valkyrie fits that pattern through the attention it drew well beyond Dallas. In 1996, a keg was sent to the Green Bay Packers for the Super Bowl, and the company name appeared in the game’s credits. In 2002, Ann Lee ran Randy for governor under the “Beer Party” ticket, a campaign that brought national news coverage. Those episodes became part of the brewery’s public identity and helped make it a regional draw, with visitors coming from around the United States and from outside the country. Since specific beer names and current offerings are not confirmed here, the best approach is to treat the visit as a chance to learn what is available that day.

Practical planning matters more than usual because the founders suspended operations pending sale after three decades in the industry, citing retirement. Before making Dallas a destination, confirm whether the brewery is open, whether pours are available, and what hours apply. Amenities such as food service, tours, packaged beer, outdoor seating, or events should not be assumed unless the brewery has posted current information. If service is active, the taproom is the place to confirm the day’s pours and any visitor details. For beer travelers, the stop is best understood as a historically important Western Wisconsin microbrewery with an unusual public record, rather than a guaranteed full-service brewery experience.

Established in 1994, this operation was initially named Viking Brewing Company, reflecting the owners' Scandinavian heritage. The brewery, located in Dallas, Wisconsin, holds the distinction of being the first microbrewery in Western Wisconsin. Founders Randy and Ann Lee suspended operations pending sale after three decades in the industry, citing retirement. The brewery gained national attention in 1996 when a keg was sent to the Green Bay Packers for the Super Bowl, resulting in the company name being featured in the game's credits. Further publicity occurred in 2002 when Ann Lee ran Randy for governor under the "Beer Party" ticket, generating national news coverage. The brewery served as a regional draw, attracting visitors from across the country and internationally to the small Wisconsin location.

Website available

234 W Dallas St, Dallas, Wisconsin, 54733-9706

Phone: (715) 837-1824

Website: http://www.valkyriebrewery.com