Brewery Profile

Second Salem Brewing Company

In historic downtown Whitewater, a visitor to Second Salem Brewing Company finds a brewpub with a local identity tied closely to the city around it. The business sits directly adjacent to Cravath Lake, placing it within the downtown core rather than on an industrial edge or out-of-town production site. Its name comes from Whitewater’s early 20th-century nickname, “Second Salem,” a reference connected to local stories about alleged witch gatherings near the Starin Park water tower, known locally as the Witchtower. That background is not just a footnote; it provides the thematic frame for the brewery’s identity and beer portfolio. For visitors, the basic experience is straightforward: house-brewed beer is served alongside food in a brewpub setting.

Travelers in this part of Wisconsin often look for stops that combine local beer, a meal, and a sense of place rather than only a tasting room counter. Second Salem fits that pattern because its story is rooted in Whitewater’s own folklore and geography. The references to the Witchtower, unexplained local incidents, and reports associated with the lake give the brewery a subject matter that is specific to the town, not a borrowed theme. Without relying on a documented list of particular beer styles or flagship names, the safest expectation is that the tap list centers on beers brewed in house, with the day’s selection best confirmed on site. For someone visiting Whitewater, the draw is as much the downtown-and-lake context as the beer itself.

For planning purposes, treat Second Salem Brewing Company as a brewpub stop rather than a production brewery visit unless current information says otherwise. The known amenities are house-brewed beer and food service, so it can work as a meal stop, a casual beer stop, or part of a walk through historic downtown Whitewater. Because specific hours, current pours, seasonal releases, seating arrangements, reservations, and event schedules are not established here, the taproom is the place to confirm the day’s pours and food options. Visitors interested in the local history behind the name may also want to note the connection to Starin Park’s Witchtower and Cravath Lake, since those references help explain the brewery’s “Second Salem” identity.

Located in historic downtown Whitewater, Wisconsin, Second Salem Brewing Company operates as a brewpub situated directly adjacent to Cravath Lake. The brewery draws its name from the town's early 20th-century local nickname, "Second Salem," a reference derived from historical associations with alleged witch gatherings near the Starin Park water tower, also known locally as the Witchtower. This historical context, which includes reports of mysterious local incidents and occurrences in the lake, provides the thematic framework for the brewery's identity and its resulting beer portfolio. The facility serves both house-brewed beers and food items.

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111 W Whitewater St, Whitewater, Wisconsin, 53190-1935

Phone: 262-473-2920

Website: http://www.secondsalem.com

Hours: Monday & Tuesday: 4 - 9pm; Wednesday & Thursday: 4 - 10pm; Friday & Saturday: 11am - 10pm; Sunday: 11:30am - 8pm

Upcoming Events

Upcoming public events currently attached to this brewery.

  • Williams Bay Farmers Market

    Oct 23, 2026

    Seasonal farmers market at Edgewater Park, Williams Bay on Fridays from May 21 to October 3 offering local fresh goods.

  • Bavarian Bierhaus Friday Tour

    Oct 23, 2026

    Enjoy free tours at Bavarian Bierhaus on Fridays from 4 p.m. to 6:30 p.m. Tours run every 30 minutes.

  • 3 Sheeps Brewing Co. Friday Tour

    Oct 23, 2026

    Enjoy a brewery tour at 3 Sheeps Brewing Co. on Fridays at 6 p.m. Includes samples and a souvenir glass.

  • Friday Fish Fry

    Oct 23, 2026

    Second Salem Brewing offers a popular Friday fish fry as part of their restaurant's wide variety of menu items, which also includes flatbreads, pastas, and sandwiches.

  • East Troy Market

    Oct 23, 2026

    Weekly farmers market at The Hive Taproom from June 4 to September 3, offering a variety of local produce and products.

  • Whitewater Farmers Market

    Oct 24, 2026

    Weekly Saturday farmers market at Whitewater Depot from May 1 to November 1 with fresh produce and local products.

  • Alt Brew Saturday Tour

    Oct 24, 2026

    Take a tour of Alt Brew on Saturdays at 2 p.m.

  • Geneva Outdoor Market

    Oct 24, 2026

    Seasonal Saturday market at N3252 County Rd. H, Lake Geneva from June 5 to October 2, offering local produce and handmade goods.

  • Saturdays on the Square

    Oct 24, 2026

    Weekly farmers and artisans market at Veterans Park, Elkhorn from May 29 to September 4.

  • Twin Lakes Farmers Market

    Oct 24, 2026

    Seasonal farmers market at Adcock Farm & Co in Twin Lakes, Saturdays from May 2 to September 4.

Frequently Asked Questions

Where is Second Salem Brewing Company located?
Second Salem Brewing Company is located at 111 W Whitewater St, Whitewater, Wisconsin, 53190-1935. Use the map and directions on this page to plan your visit.
What are Second Salem Brewing Company's hours?
Current hours are: Monday & Tuesday: 4 - 9pm; Wednesday & Thursday: 4 - 10pm; Friday & Saturday: 11am - 10pm; Sunday: 11:30am - 8pm. Hours can change on holidays and during private events — call ahead if your visit is time-sensitive.
How can I learn more about Second Salem Brewing Company?
Visit http://www.secondsalem.com for the brewery's own information about beers, events, and operations. Beer.Social aggregates public data and visitor-facing details to help with planning a stop.