Brewery Profile
New Glarus Brewing Co
In New Glarus, the Hilltop Brewery gives visitors a clear entry point into the community’s beer scene. The brewery is presented as a family-owned operation with local roots, and its public-facing experience centers on sampling, tours, and an introduction to how the company approaches craft brewing. A visitor walking in should expect a brewery environment built around the beers themselves rather than a broad entertainment concept. The taproom provides the main setting for trying the current lineup, while tours offer a closer look at the facilities and the production approach. The overall impression is of a Wisconsin brewery that treats regional identity as part of its work, with quality, craftsmanship, and continuity carrying through the visit.
Travelers in this part of Wisconsin often look for beer experiences that connect traditional styles with the state’s long brewing culture, while still leaving room for modern interpretation. New Glarus Brewing Co. fits that pattern by producing a range of craft beers that emphasize both established brewing methods and innovation. Without relying on a single type of beer experience, the brewery appeals to visitors who want to compare styles, talk through preferences, or simply sample what is available that day. For people planning a regional beer stop, it offers a structured way to understand how a well-known local producer frames its beers around Wisconsin heritage, variety, and attention to process.
For practical planning, the taproom is the place to confirm the day’s pours, tasting options, and any details that may change by date or season. Brewery tours are part of the visitor experience, so travelers interested in seeing more than the taproom should check current availability before arriving. The known amenities are straightforward: a taproom for sampling and facilities that support tours. The company also identifies community involvement and sustainable practices as operational priorities, which may be relevant to visitors who pay attention to how breweries work beyond the glass. Since specific beer names, schedules, and tour formats are not fixed here, the safest approach is to verify current details directly with the brewery before making a dedicated trip.
New Glarus Brewing Company operates from its Hilltop Brewery in New Glarus, Wisconsin, producing a range of craft beers that emphasize both traditional brewing methods and innovation. Established as a family-owned business, the brewery focuses on crafting styles that reflect Wisconsin's brewing heritage, appealing to diverse tastes. The facilities include a taproom where visitors can sample beers and participate in brewery tours. Community involvement and sustainable practices are part of the company’s operational priorities. New Glarus maintains a commitment to quality through attention to craftsmanship and honoring local roots.
Website available
2400 State Highway 69, New Glarus, Wisconsin, 53574
Phone: 6085275850
Website: http://www.newglarusbrewing.com
Hours: Tuesday - Saturday 10:00 AM - 5:00 PM
Popular Beers
A quick look at notable pours currently tied to New Glarus Brewing Co.
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Spotted Cow
Year-Round Beer
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Fat Squirrel
Seasonal Beer
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Specialty Beers
R&D beers
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Splash
Malt Beverage
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Thumbprint Beers
Limited Batch Beer
Beer Styles at New Glarus Brewing Co
New Glarus Brewing Co brews across a range of styles. The current lineup includes Year-Round Beer, Seasonal Beer, R&D beers, Malt Beverage, and Limited Batch Beer. Specific pours rotate over time — check the taproom board on the day of your visit for what is currently available on tap.
Upcoming Events
Upcoming public events currently attached to this brewery.
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Closed Fourth of July
Jul 3, 2026
New Glarus Brewing Co. will be closed for the Fourth of July at its 218 Hoesly Drive location.
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New Glarus Blues, Brews & Food Trucks
Jul 18, 2026
Blues, Brews & Food Trucks Festival returns to New Glarus with bands, food trucks, and local beers. Admission is free.
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New Glarus Oktoberfest
Sep 24, 2026
Free admission to the festival tent all weekend. Celebrate with craft beer, exceptional music, traditional Swiss & German treats, and fun for the whole family in the heart of down…
Frequently Asked Questions
- Where is New Glarus Brewing Co located?
- New Glarus Brewing Co is located at 2400 State Highway 69, New Glarus, Wisconsin, 53574. Use the map and directions on this page to plan your visit.
- What are New Glarus Brewing Co's hours?
- Current hours are: Tuesday - Saturday 10:00 AM - 5:00 PM. Hours can change on holidays and during private events — call ahead if your visit is time-sensitive.
- How can I learn more about New Glarus Brewing Co?
- Visit http://www.newglarusbrewing.com for the brewery's own information about beers, events, and operations. Beer.Social aggregates public data and visitor-facing details to help with planning a stop.