Brewery Profile

Identity Brewing Company

For visitors making their way through Traverse City’s brewery scene, this stop offers a taproom experience built around house-brewed beer, food, and community events rather than a long list of claims or specialty labels. Identity Brewing Company presents its local brews on draft and gives guests some flexibility in how they order, with four pour sizes available. A first-time visitor can expect a setting where beer is central but not the only draw. The food side is part of the identity as well, with an emphasis on fresh and healthy options alongside the taps. That combination makes the brewery workable for people who want a casual beer stop, a meal, or a place to spend part of an evening without making the visit only about tasting flights.

Travelers in northern Michigan often look for places that feel tied to the local community, especially in a city where beer, wine, food, and outdoor-oriented trips can overlap in the same itinerary. A visit here fits that pattern by offering house-made beer in a format that can be as brief or as unhurried as the day allows. Guests who are comparing several breweries can use the smaller pour sizes to sample without committing to a full glass, while others may settle in for food and a longer visit. The availability of canned beer for off-premise consumption also suits travelers who want to take something from the taproom back to a rental, campsite, or gathering. Bottled wine is sold to go as well, which broadens the options for mixed groups.

Practical details are straightforward, but the taproom is the place to confirm the day’s pours, food offerings, and event schedule before planning around them. The brewery hosts weekly trivia nights and a regular series of live music performances, with music staged in both indoor and outdoor areas. These activities are often arranged to be family-friendly, so the atmosphere may vary depending on the night: quieter during a standard stop, more social when trivia or music is scheduled. Visitors who prefer a low-key tasting may want to check timing in advance, while those looking for an evening activity can plan around the recurring events. For takeout, canned beer and bottled wine provide options beyond what is served on draft during the visit.

Identity Brewing Company in Traverse City, Michigan, maintains a focus on providing fresh and healthy food options alongside its house-brewed craft beers. The brewery offers its unique local brews on draft in four sizes, with canned options available for off-premise consumption; bottled wine is also sold to go. The facility hosts a variety of community-focused activities, including weekly trivia nights and a regular series of live music performances staged in both the indoor and outdoor areas. These events are often structured to be family-friendly.

Website available

108 S Union St, Traverse City, MI 49684, USA, Traverse City, Michigan, 49684

Phone: (231) 932-2233

Website: http://www.identitybrewing.com/

Hours: Open today 11:00 am – 08:00 pm. Hours are subject to change! Please follow us on Facebook or Instagram for our most up to date hours! Thank You!

Popular Beers

A quick look at notable pours currently tied to Identity Brewing Company.

Beer Styles at Identity Brewing Company

Identity Brewing Company brews across a range of styles. The current lineup includes Hibiscus IPA, IPA, Malt Liquor, Blonde Ale, Raspberry Blackberry Wheat, Lager, Amber, Vanilla Brown Ale, Blackberry Peach Sour, Coconut Milk Stout, and Coffee Cream Ale. Specific pours rotate over time — check the taproom board on the day of your visit for what is currently available on tap.

Upcoming Events

Upcoming public events currently attached to this brewery.

Frequently Asked Questions

Where is Identity Brewing Company located?
Identity Brewing Company is located at 108 S Union St, Traverse City, MI 49684, USA, Traverse City, Michigan, 49684. Use the map and directions on this page to plan your visit.
What are Identity Brewing Company's hours?
Current hours are: Open today 11:00 am – 08:00 pm. Hours are subject to change! Please follow us on Facebook or Instagram for our most up to date hours! Thank You!. Hours can change on holidays and during private events — call ahead if your visit is time-sensitive.
How can I learn more about Identity Brewing Company?
Visit http://www.identitybrewing.com/ for the brewery's own information about beers, events, and operations. Beer.Social aggregates public data and visitor-facing details to help with planning a stop.