Brewery Profile

H.H. HINDER Brewing Co

For a visitor arriving in Waupaca’s beer scene, this brewery is tied closely to the idea that the city had long gone without a brewery of its own, at least as identified by its founder. The concept dates to 2017, when plans began taking shape and the building at 804 Churchill Street was selected for renovation. Inside, the experience is framed around a name with family origins: “H.H.” comes from Howard, the founder’s father, and Harold, the founder’s father-in-law. The “Hinder” part gives the brewery room for wordplay, and that light humor shows up in the taproom and merchandise. Rather than presenting itself as a strictly formal beer hall, the place gives visitors a local taproom setting with branding built around family references, puns, and an intentionally playful tone.

Travelers moving through this part of Wisconsin often look for stops that feel specific to the town they are visiting, especially places where the beer list, room, and staff can give a sense of local identity. H.H. HINDER Brewing Co. fits that pattern because its story is not separated from Waupaca or from the building chosen for the brewery’s renovation. The known focus is on beers that reflect the same playful branding used in the name and taproom, though specific styles and beer names should be confirmed on site rather than assumed in advance. For visitors who like comparing small Wisconsin breweries, the draw here is less about chasing a published trophy list or a single flagship beer and more about seeing how a newer local brewery presents itself in a city described by its founder as having lacked one.

Practical planning should start with the taproom, since it is the place to confirm the day’s pours and any current details not otherwise known. The established address is 804 Churchill Street in Waupaca, and the public-facing experience centers on the taproom and branded merchandise. Because specific amenities, food service, event schedules, tour availability, and beer lineup details are not part of the confirmed information here, visitors should check directly with the brewery before building a tight itinerary around those items. Expect the name and its family backstory to be part of the visit, and allow time to look at how the puns and humor carry through the room and merchandise as well as the beer presentation.

H.H. HINDER Brewing Co. occupies a location in Waupaca, Wisconsin, a city the founder identified as historically lacking a brewery. The concept for the brewery originated in 2017, leading to the selection of the building at 804 Churchill Street for renovation. The name is derived from the founder's father, Howard, and father-in-law, Harold, creating the initials H.H. Hinder. The taproom and merchandise incorporate light-hearted puns and humor related to the name and its origins. The brewery focuses on producing beers that reflect this playful branding.

Website available

804 Churchill St, Waupaca, WI 54981, USA, Waupaca, Wisconsin, 54981

Phone: (715) 942-8018

Website: http://www.hinderbrewingco.com/

Hours: REGULAR HOURS: Monday: Closed (Purl Pub open for Game Night alternate Mondays 6:00 PM - 10:00 PM) Tuesday: Closed Wednesday: Taproom Closed (Purl Pub open 6:00 PM - 10:00 PM) Thursday: 3:00 PM - 9:00 PM Friday + Saturday: 12:00 PM - 10:00 PM Sunday: 11:30 AM - 6:00 PM