Brewery Profile

Beards Brewery Production Facility

In Charlevoix, this facility represents the production side of Beards Brewery rather than the original pub culture the company built in Petoskey overlooking Little Traverse Bay. A visitor should understand the distinction before arriving: this is the place associated with the larger tanks and the scaled-up brewing that keeps Beards beer moving through Northern Michigan and farther across the state. The appeal is less about a historic origin story and more about seeing the working end of a regional craft brewery, where beers such as Luna and Oh! The Citranity! are part of the broader lineup headed into cans and kegs.

Travelers in this part of Michigan often look for beer that feels tied to the “Up North” trip: lakeshore towns, road stops between communities, and locally made options that can be taken back to a rental house, campsite, or home cooler. A stop at the Charlevoix production facility fits that pattern by connecting the visitor to the beer’s wider distribution story. Beards’ Petoskey presence gives the brewery its public-facing roots, but Charlevoix is where the company handles more of the serious brewing capacity. For visitors who care about how regional beer gets from a small-town identity to a broader Michigan audience, that production role is the main point of interest.

Practical details should be confirmed before planning a visit, because the known information identifies this as a production facility, not a full-service pub with clearly listed amenities. If pours are available, the taproom is the place to confirm the day’s beers, including whether familiar names such as Luna or Oh! The Citranity! are on. Travelers should also check current hours, public access, and whether packaged beer or draft service is offered at this specific Charlevoix site rather than assuming it operates like the Petoskey location. Treat it as a useful brewery stop for understanding Beards’ wider footprint, with the final details best verified directly before arriving.

While Beards Brewery established its roots and vibrant pub culture overlooking Little Traverse Bay in Petoskey, the serious brewing happens just down the road. This Charlevoix production facility is the engine room, housing the larger tanks necessary to keep Northern Michigan—and the rest of the state—supplied with their creative, quality-focused craft beers like Luna and Oh! The Citranity! It’s here that Beards scales up their passion to deliver that genuine "Up North" experience in every can and keg.

Website available

6328 Ferry Ave, Charlevoix, Michigan, 49720-9504

Phone: (231) 753-2221

Website: https://absolutebeer.com/breweries/beards-brewery/

Hours: Sunday: 11:30 AM - 9 PM, Monday: Closed, Tuesday: 11:30 AM - 9 PM, Wednesday: 11:30 AM - 9 PM, Thursday: 11:30 AM - 9 PM, Friday: 11:30 AM - 11 PM, Saturday: 11:30 AM - 11 PM